Entro — Rory Lawson

Entro is an environmental graphic design firm based in New York City. Throughout the semester I developed a personal project and assisted on various client-facing projects, working on their development through different stages of design.

Client-Facing Projects:

T5 Changi Airport - Directionals
SEPTA Metro - Column Graphics
22 Hotel - Elevator Egress Signs
NYU Langone Health - Donor Signage

Entro Personal Project - The Little Island

Project Challenge

Develop a wayfinding and/or signage system for an
outdoor area in New York City with significant history.

Initial Research

The Little Island/Pier 54 has a rich history, serving as a port of entry in the early
19th and 20th century, and originally home to the Lenape tribe in early America.

The original Pier 54

Audio Tour

As of right now the pier arch is the only piece of history existing in the physical space. On the Little Island website there is a history audio tour visitors can listen to, which if brought into the space presents an opportunity for visitors to interact with the space in a new way.

The original pier arch still standing today

Image from Little Island’s website

On-Site Audit

Examined the existing signage within the space
as well as what materials were being used.

Circulation Analysis

Created a user flow based on the audio guide and analyzed the visitor journey to and from the space.

Schematic Design

Developed moodboards and sketched for two different concepts to inspire the overall design system. Decided to move forward with concept two as it connects culture and history to the space.

Concept 1 - Ebb and Flow

Concept 2 - Patterned Pathways

Design Development - Concept 2

Typography, Color, and Pattern Assets

Researched the significance of color within the Lenape community as well as how bandolier bags were designed to build out both the patterns and color palette. Each pattern is a geometric and abstract interpretation of important plants to the Lenape tribe.